Google, Twitter reportedly team up to challenge Facebook’s Instant Articles

| Updated: Wednesday, October 21, 2015, 14:04 [IST]

Google and Twitter is reportedly teaming up to create a sort of platform to showcase their new articles instantly on mobile devices. The report by Re/Code claims that the tech giants are working together to integrate news articles by publishers onto their respective search engine.

Google, Twitter to team up to challenge Facebook’s Instant Articles

The novelty lies in the fact that the article will pop up on the users screen almost immediately, instead of having to wait several seconds. The service is aimed to be a possible challenger for Facebook's own instant articles.

However unlike Facebook, Google and Twitter will be driving their users to cached pages of the content they would be pushing. In fact that's why the pages will be loading much faster than before.

Google incidentally launched the feature called Search Lite for faster load of search links. This benefits many a 2G internet users in the country and it's good to hear that the Twitter-Google collaborated feature aims to do just that -though in a refined way. In fact the search engine giant announced that publishers stand to benefit 50% jump in page views as a result of the feature.

Further, according to a person familiar to the work between two companies, claims that Google will be showing the publisher ads on their search results. The revenue division, if at any hasn't been leaked as of yet. Facebook provides 100% percent of the ad revenues hosted on those sites to the publisher itself.

It's not the first time Google and Twitter are teaming up though. Recently we saw Google including Tweets in their search, which makes us believe that the two companies are working behind the scene for some time. Hence the new project by them doesn't seem like a surprise. The tieup between them has again refueled the dispute that Google is planning to buy Twitter. Apparently though, there's no such official report as of yet.