Photo sharing site Instagram that banned the hashtag #curvy because it was being used to propagate sexually explicit content has not gone down well with plus-size women who have launched a protest campaign, media reported.
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Instagram has decided to ban the hashtag to crack down on nudity as adult-oriented photographs and videos are often tagged with the word, Daily Mail reported.
Now plus size women have been sharing images with #Curvee in protest.
Female users across Instagram have also included hashtags like #bringcurvyback, #everybodyisbeautiful, and the popular #effyourbeautystandards.
For instance, a woman who posts under the moniker @rachel_curvemodel, shared a summery snap of herself posing underneath a tree decorated with rainbow-coloured streamers.
Another user called @thelizblack, shared a holiday photograph of herself in a palm-print two-piece. In the image she can be seen flaunting her curvaceous figure in a swimming pool while holding a doughnut shaped rubber ring.
Yet another annoyed female activist, who posts under the name @sassy.scarlet, included statements such as #pinupmodel, #beautyhasnosize and #styleatanysize alongside the #curvee hashtag.