Komli Media, part of SVG Media Group, has renewed its partnership agreement with Twitter for the country till March 2017. Under the renewed pact, Komli will continue to help Twitter expand its promoted products suite of advertising products and emphasise on the company's monetisation efforts.
The digital marketing firm had signed this partnership for the first time with Twitter in 2012. Komli would be reaching out to the huge Indian mid-market segment and help them target potential customers on Twitter giving them high life time value per customer and eventual return on investment.
A lifetime customer value is a prediction of the net profit attributed to the entire future relationship with a customer. "These are exciting times for us to be in the digital and mobile marketing industry.
The Indian market is growing and fast emerging as a significant opportunity distinct from the developed markets in the US and other geographies," SVG Media Founder and Chief Executive Officer Manish Vij said.
"Komli has delivered amazing results in past few years and we are absolutely confident about our success in the coming year too," Vija added. Komli Media is driving Twitter advertisement campaigns for some of the biggest Indian brands including Levi's, Cathay Pacific, Zoomcar, Swiggy and Adani, among others.
"India is one of the fastest growing markets for Twitter worldwide and we are excited to announce the extension of our strategic business partnership with Komli locally," Twitter Vice President, Online Sales Asia Pacific and Latin America Aliza Knox said.
"The partnership will provide additional on-ground support to Twitter's clients and prospects in India, working in parallel with our direct sales team, to strengthen Twitter's presence in the market," Knox added.