Just In
- 10 min ago Garena Free Fire Max Redeem Codes for March 29, 2024: Get Access to the Latest In-game Loot
- 1 hr ago Apple iPhone 16 Massive Leaks Reveals an Impressive New Camera Module, Capture Button, and More
- 1 hr ago Xiaomi SU7 EV Launched in China: 3 Variants Available, Starts at $30,000
- 2 hrs ago Elon Musk Announces Free Premium Features for Select X Users - Get All the Details Here
Don't Miss
- Lifestyle Personality Traits Of April Born Babies: From Being Witty, To Charismatic And More, They Are Full Of Sheer Joy
- Education TANCET 2024 Results released: Know how to check
- Movies Tillu Square Full Movie Leaked Online In HD For Free Download Within Hours Of Its Hyped Theatrical Release
- Sports Pakistan vs Ireland T20I Series Full Schedule: Three matches for Men in Green Ahead of T20 World Cup 2024
- News Arvind Kejriwal's Arrest: INDIA Bloc Leaders To Protest Outside BJP Headquarters
- Finance Good Friday 2024 Holiday: Are Banks Open On March 29 In India?
- Automobiles Tata Motors Teams Up with Hindustan Petroleum to Expand India's EV Charging Infrastructure
- Travel Explore Tamil Nadu's Diverse Wedding Venues
More people now prefer businesses they can message: Facebook
With an increase in business-consumer interaction on mobile messaging platforms, 53 per cent of consumers today prefer shopping with a business they can message, a survey by social media giant Facebook has revealed.
According to the "Facebook Messaging Survey", more than 50 per cent of people in India, Brazil, the United Arab Emirates (UAE), Mexico and Indonesia are most likely to message more than five people every day.
SEE ALSO: 5 Warning Signs That it's Time to Replace Your Smartphone's Battery
"Sixty-three per cent of the consumers said that they message with brands more today than they did two years ago," said the survey conducted by Facebook along with Nielsen.
With the rise of mobile messaging apps like WhatsApp, Viber and Line, brands are rushing to establish a presence within the programmes themselves, campaignlive.com reported.
Following this trend, companies like Disney, Taco Bell and Paypal have introduced chatbots designed to engage customers inside messaging apps.
"Having this understanding can help marketers and businesses better inform how to reach consumers where they are spending their time, and to better meet their expectations for personalised experiences," Asher Rapkin, lead for product marketing communications at Facebook, was quoted as saying.
According to the survey, 39 per cent consumers said they ask questions or seek information by talking to the brands via messaging, 33 per cent enquire about store hours, location or inventory, 34 per cent make or confirm an appointment, 33 per cent make a purchase or place an order, 30 per cent give feedback and 30 per cent share photos of products.
SEE ALSO: Xiaomi set to launch a UPS/ Power Bank today: 10 Cool Mi Products that have not yet come to India!
Overall, 76 per cent said messaging has improved their lives and 69 per cent say messaging apps have made their lives easier.
"Consumer desire to interact with businesses through messaging is a growing trend around the world though some parts of the world are a bit ahead in terms of consumer behaviour and intent," Rapkin said.
Source IANS
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
1,39,900
-
1,29,900
-
79,900
-
65,900
-
12,999
-
96,949
-
16,499
-
38,999
-
49,999
-
30,700
-
68,999
-
23,990
-
1,25,999
-
36,999
-
38,999
-
1,17,840
-
35,000
-
23,960
-
82,510
-
11,999