It seems Twitter wants to compete with Facebook owned Instagram head to head as they introduce new photo filter feature in their mobile application. The new feature will allow Twitter users to click on pictures and share them instantly without using any other application.
Instagram on the other hand also stated that they will start introducing a feature by which they can translate @mentions for those of its users who have a username different to that of their Twitter user name. Twitter has not given any more details on this filter feature which they confirmed would come soon in their mobile app.
Instagram sources made it clear that if the @mentioned user has his Instagram account integrated with Twitter, then his Instagram username will come up in the image caption. However his tweet will continue to have his Twitter username in it. However for those users, whose Instagram accounts are integrated to Twitter, then the Instagram username will be only shown in image caption and would be omitted from display while the image is shared to Twitter.
Though this is slightly complex to understand and users may not feel a pressing need for the same, it is interesting to see how Twitter and Instagram are waging an interesting feature battle for cross platform integration.
Instagram ever since its recent acquisition for $1 billion by Facebook has been quite aggressive especially coming up with a new and improved version of Instagram 3.0. This new version can now be downloaded and used on iOS and Android platforms.
With this new version, users would be having a more friendly browsing experience and they can view more snaps even without clicking on 'load more' option. Uses will be able to not flag not only photos, but also the comments. There are also reports of Instagram app being built for Windows platform.