Tweets will be visible on Google search results as soon as they are posted, starting during the first half of the year, Bloomberg reported. Twitter and Google engineers have already started working on the project. Terms of the deal were not disclosed. Google previously had to crawl Twitter's site for the information, which will now come automatically from Twitter.
The dissolution was also due to disagreements over how Twitter's content would be displayed and how Google would use the data. Google meanwhile had launched Google Plus, a competing social-media service which could have benefited from having Twitter data integrated into it. Twitter sought to limit the integration to search results while Google wanted freedom to use it across any of its products, these people said.
The agreement underscores the progress that Twitter Chief Executive Officer Dick Costolo is making in getting tweets seen by more non-users and generating more advertising revenue from a larger audience. Twitter, which also provides data to Microsoft Corp.'s Bing search service and Yahoo! Inc., is aiming to draw more people to its site as user growth slows. Twitter this week announced deals to show advertising in Flipboard Inc.'s mobile application and with Yahoo Japan Corp.
The two companies had a similar deal from 2009 to 2011. Ali Rowghani, Twitter's former chief operating officer, had been against renewing the agreement to keep more control over Twitter's content and it lapsed, the people said.
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