Apple Plans to Launch Upgraded MacBook Pro, Air in 2Q13, Expecting Marginal Growth in Sales

Analyzing the previous launch pattern of Apple, it is definite that the Cupertino tech titan will unwrap the new lineup of MacBooks at the WWDC (Worldwide Developers Conference) to held in June 2013. Of course, the new lineup of notebook computers from Apple will include MacBook Pro, MacBook Air and Mac Pro.

According to a Digitimes report citing inside sources from the foreign supply of Apple, the company will release its new MacBook devices by the end of 2Q13, and the Mac computers will witness a marginal single digit growth in 2013 in terms of shipments.

The report also noted that though Apple was quite confident that its 13 inch MacBook Pro would perform better, the actual sales of it turned to be weaker than estimated. Also, it was claimed that despite of the traction among the consumers for MacBooks, the high price of the devices are making them forcefully opt for other notebooks that are reasonably priced.

An earlier report that came in January based on the predictions by KGI Securities analyst Ming Chi Kuo, Apple might end the production of the non-Retina MacBook Pro in 2013, thereby shifting completely to low priced Retina Display technology for its current lineup. Also, he noted that the company could tweak the design and lower the price in order to boast the sales of the Retina MacBook Pro.

Furthermore, Kuo predicted that Apple will not only modify its current lineup but also introduce a new MacBook Air in 2013, but again, there will be no Retina Display and that it will be powered by the next generation Intel Haswell chipset.

Anyways, there is no official information from Apple regarding the launch of the upgraded variants of MacBook, while the company is rumored to hold an event in Q2 for the launch of the next generation iPad with Retina Display.