Samsung Ativ Tab Windows RT Device US Launch Shunned

By: Gizbot Bureau

Well, this might be a bad news for many Samsung tablets fans in the US market who were highly awaiting for the launch of Samsung Ativ Tab Windows RT launch in the near future.

According to Mike Abary, senior vice president at Samsung, the company's Ativ Tab running on Windows RT will not be introduced in the US market. Mike During CES 2013, Abary said that the retail partners of the company had pointed out the low demand for Windows RT tablets in the US market, hence this trend has resulted to the South Korean tech giant deciding to put on hold on the release of Ativ Tab in the market.

Samsung Ativ Tab Windows RT Device US Launch Shunned

Here is the statement of Mike Abary, senior vice president at Samsung from the Microsoft blogpost:

"We didn't necessarily attain the price point that we hoped to attain," Abary said. "It's not an issue on Microsoft's side. It's more an issue of how the product was built and some of the tradeoffs we had to incorporate in it."

Abary also pointed that it would require quite an investment to educate consumers regarding the differences between the two OS, Windows 8 and Windows RT.

Samsung is expected to reevaluate the company's current decision to put the product on hold, if the market for Windows RT devices grows. This will be a major blow to Windows RT OS which has failed to click with consumers.

Consumers are, in most cases, confused about or unaware of the differences between the operating systems Windows 8 and Windows RT.

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