Micromax, today announced its entry into the kids edutainment segment with the launch of launch of Canvas Tabby, its first tablet with a special kids-use mode.
Launched with an aim to using technology to make learning fun for today's smart young generation, the tablet comes with a dual-use mode for both Parent and Kids, making it the perfect family smart device.
In the parent use mode, the Canvas Tabby can be used as a fully-functional, high-performance Android Tablet to watch movies, check email, web surfing and everything.
Micromax Canvas Tabby - Key Specifications
Micromax Canvas Tabby, comes packed with 7 inch display, 1.3 GHz Processor; 1GB RAM, 8GB internal memory, 2MP rear camera, VGA front camera and video recording & playback, Android KitKat 4.4, Bluetooth, Wi-Fi, GPS, 3200mAh battery.
The Tabby Kid's use mode is powered by EddyPaddy, developed by kids-content company Educren, and is a kid-safe zone with over a 100 originally designed, pre-loaded applications and access to over 500 carefully curated videos under 3 areas - Education, Creativity and Entertainment.
Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics said, "We are already well on our way to getting to a market leadership positioning in the Tablet category with our portfolio of 7-and-8 inch tablets. We are now reinforcing our commitment to deepen tablet penetration in the country through the launch of this new offering we're calling the Tabby, with which we also enter an exciting new consumer segment with a specialized offering.'
He added. ‘Basis our consumer research, there is strong evidence that a tablet naturally lends itself to usage by children, being a large screen, easy-to-use touch device that is often used as a shared device. With the launch of Canvas Tabby, we are offering to develop kids' potential through the use of well-designed age appropriate content and great technology.
He further added, "The parental control features, as well as the powerful Android mode of the tablet is designed to be a delight for the parents, making this the perfect shared content-and-creativity device for every household."
Rajesh Singh, Co-founder and CEO, Educren said "By working with educationalists and child therapists, we have developed a solid solution that helps build relevant age-appropriate skill sets in a fun yet safe learning environment and ensures the parent is involved and in charge. The Tabby is a great family-use device and with this launch, we have now achieved our vision of a quality fun learning system at a reasonable price."
Priced at Rs. 6,499, Micromax Canvas Tabby will be available from June 22nd exclusively on Flipkart for a period of 3 weeks and will subsequently be available for sale in all online and retail channels.