Micromax is set to enter a new category by launching a tablet specifically meant for kids. The tablet will flaunt an attractive design in order to have a greater appeal to kids aged up to 12 years.
This new tablet will be loaded with kids-specific apps and content, so as to make learning fun, and help kids learn faster. Micromax has started sending out invite for the launch of this tablet.
It has not yet revealed the specs of the tab, but has teased its name to start with ‘T' in the invite. With this launch, the company will essentially be bringing out a device that will work on the same line as does the Metis Eddy tablets for kids.
At the launch event of the Canvas Sliver 5 today, Micromax's CEO, Vineet Taneja hinted the launch of this tablet, however did not reveal much about the device.
Speaking about the Canvas Sliver 5 pricing, placement and competition, Taneja said that the company is more focused towards offering a product which combines a premium design with good specs and features at an attractive price point, which sets it apart from its competitors in the market.
In addition to that, Taneja also cleared that the company will continue to cater to the mid-range segment, and does not aspire to become the Mercedes of the segment.
Commenting on whether the company will drop the price of the Micromax Canvas Sliver 5 considering that it is priced higher in comparison to the Xiaomi Mi4 which has received a major price cut since its launch, Taneja added, "it's more like cheating with the buyers! We cannot introduce a phone at a certain price and then drop it the next month, disappointing those who have already bought the phone at its introductory price. That ways the company will lose trust value."
Speaking more on the products, Taneja revealed that Micromax is working on the second generation LapTab model, and planning to launch it in next month. This will be a Windows based device.
When asked about their plans for setting up another manufacturing unit in India, Taneja said the company is in talks with the state governments of Rajasthan and Hyderabad, however it is yet in the nascent stage.
However, he did add that "it makes more sense for the company to assemble smartphones in India, considering that government levies 12 percent tax on the import of furnished gadgets. By manufacturing domestically (in India), it ends up saving this 12 percent tax, which is huge."