If you follow news closely, and anything that's close to tech, you will surely be aware of the latest stats that came out regarding the Indian smartphone market. But even if you don't, in short, know that these are exciting times in the market.
To recap you on that, the report stated that the Indian market is one of the top ones in the Asia Pacific region. And while that's a big deal, this hasn't happened overnight. In fact, since the inflow of a number of handset makers, the market has anyway experienced a steep climb.
But while we speak about how greatly the market has been helped with a host of foreign big name makers entering the race, a more than special mention is required for the other Asian makers who are also playing it big.
Asian smartphone makers have grown and keep growing in numbers. In fact, the growth has been a huge thing with the market now almost crowded by a host of devices from a host of different Asian makers.
Sure the regular Apple and Motorolas are taking the market by storm, but that hasn't anyway demeaned the advent of its Indian counterparts. And we are guessing that in a few years time the advent will even be bigger.
But why do you think Asian smartphone makers hold such big promises for the future of the market, when it's already dominated by big names? We take a look at the top 5 reasons why Asian handset makers will take over the market in the coming days.
Budget Offerings With World Class Specs
"It's not always that you come across a device that's both priced cheaply and offers grand specs," would have been the case if this was even a few years back. Now, the competition has gone on to a much higher level with device makers, especially Asian, understanding how important it is to offer the best specs at least price possible. The big name makers are still to figure out this strategy.
Big Features, Less Cost
The pricing factor is quite important. Ask about its importance to a handset maker who has just started out in the business. The main strategy here, as we mentioned earlier, is to offer the best specs possible while maintaining the sub 10k segment. We would point toward the likes of Xiaomi in this respect.
The Uniqueness Involved
While smartphones come in a lot, not many look to fidget around with the inside job of a handset. By inside job we don't mean the kind of processor or operating system, but the likes of UI that's involved inside it that could be an added treat for the user. Again, we point toward Xiaomi. And if you still haven't checked out its brand new MIUI interface, you are really missing out on something refreshing and wonderful.
Numerous Service Centers
Indians have a lot in their minds before investing on a new device, one of them being "if I can get my handset repaired in the future." Well, apart from introducing more and more new handsets, these handset makers have also made sure that its devices are properly serviced. Hence you find a growing number of service centers around the country that looks into your issues. A trend that has been so prominent since the early days of Nokia Care.
Rise of the Online Markets
Flipkart, Infibeam, Amazon: You name it, they have it. We are living in an age where tech and online stuff are the order of the day. Hence we aren't surprised when a smartphone maker announces that it would strike a partnership with a certain online retailer to sell its handsets. Oppo did it with Amazon. And more are now following in similar footsteps.