The Apple never falls far from the tree, does it? Just when Vodafone announced that it will be cutting down 2G data charges by 80%, Airtel sprang up and said it would be cutting down 2G data prices by 90 % and now, Idea Cellular has also cut 2G data prices by 90% in 8 circles across the city.
The data prices have been revised to 2 paise per 10 KB from 2 paise per KB, which brings it up to 90 % reduction. The revised tariffs will be applicable starting from July 1st 2013 and will be available for users across 8 different circles including Tamil Nadu & Chennai, Karnataka, Kolkata, West Bengal, Assam, North East, Bihar, and Orissa. The revised data tariff is applicable to both pre-paid and post-paid users who use data data services on pay-as-you-go basis. The new data charges will also be applicable on overage on the regular data packs.
Ambrish Jain, deputy managing director, Idea Cellular said, "Idea has continuously focused at growing data penetration in tier 2 and 3 markets. These 8 circles comprise of 1/3rd of the total mobile users in India, with a large number of users waiting to board the mobile broadband wagon. Availability of data at such affordable rates will usher in a new wave of mobile data growth in the country."
Lakshminarayana, COO-corporate, Idea Cellular said, "Mobile communication is expected to be on the upswing with the onset of a good monsoon in India. Idea's new data tariff starting July 1st will continue for the entire duration of the season enabling users to explore the world of internet, gaming and social networking."
Bharti Airtel slashed 2G data charges from 10 paise per 10 kb to 1 paisa per 10 kb. The revised tariffs are available in nine circles - UP east, Haryana, Madhya Pradesh, Maharashtra, Kerala, Gujarat, Kolkata, Punjab and Orissa. The data changes are applicable for pre paid customers using recharge vouchers of Rs 22,Rs 25 and Rs 125.
Vodafone cut 2G data charges from 10 paise per 10 kb to 2 paisa per 10 kb. The new data prices are available across 4 circles, including Karnataka, UP West and Madhya Pradesh and Chhattisgarh. The revised data tariff, like idea Cellular is applicable to both pre-paid and post-paid users who use data data services on pay-as-you-go basis.
You know, how these things work, one does something and the other comes up with something similar to match it. But, who's to complain? After all it's the customers, who are benefiting in the end. But we have to wait and what out, who's next in the line? Is Tata DoCoMo listening?