Aircel, one of India's leading telecom players has announced it has launched a new consumer initiative with Chennai Super Kings (CSK) dubbed as Extra Talk Time with CSK for the IPL 2013, which will kick start from April 3, 2013.
With its full talk time of Rs 164, Aircel will offer extra talk time whenever CSK scores above 164 runs. For instance, in a match, if CSK scores 180 runs, the customers will get an extra talk time of Rs 16 valid for 15 days.
The denomination of extra talk time will be valid from first match to the next match and so forth and will change according to the runs scored by CSK in every match.
In case of CSK scoring less than or equal to the MRP, assured benefit of FTT and 5 Local Aircel to Aircel minutes will be offered.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, "We aim to leverage the great following that cricket and IPL have in our country. Chennai Super Kings is the most successful team in IPL and this year their success will bring a cheer to Aircel customers as well. This is a first of its kind initiative and our strong association with CSK will also help us strengthen the relationship with our key target audience youth."