Flipkart's rise to dominance in the Indian e-retail section has been a product of some excellent marketing strategies. Now, to add yet another feather to its already glorified crown, the company has launched a brand new Scheduled Delivery service feature in as many as four different Indian cities.
Flipkart, soon after launching its Flipkart First annual subscription service for frequent shoppers, has introduced the new service that will be initially available in Bangalore, Delhi, Mumbai, and Kolkata, with more cities waiting to be added to the list.
With the new service up and rolling, Flipkart claims that the Scheduled Delivery feature is not available via any other e-commerce websites in India. Also it is important to note that the new supply-chain feature will be initially available for the large appliances category.
Later, the feature will be gradually extended to other select categories. You will also be happy to know that the Scheduled Delivery is currently free of cost for Flipkart customers.
"Schedule Delivery as a feature, serves to enhance the online shopping experience, especially in metros where time constraints are a huge bottleneck for customers. While this is especially true of large appliances - we intend to extend this benefit to other categories soon," said Rahul Chari, VP, Supply Chain Engineering, Flipkart.
Apart from that, the online retailer also added that it will soon be introducing installation along with delivery for pre-selected slots while maintaining customer requirements for large appliances category.