Time and again it has been said that cheap phones with high specs are the future in developing markets, like India. Now there is news that local companies like Micromax, Lava and Karbonn are racing ahead of mobile giants Apple and Samsung. Cheaper smartphones with beefed-up specifications is the game-plan followed by these companies and it's working like a charm.
In a market where consumers are conscious about their spendings, the international companies have a distinct disadvantage, as people would think twice before going for expensive high-end models such as the iPhones and the Galaxies. However, it is quite obvious that the desire for having a great smarphone is still there. This is where the local companies are striking gold. Their strategy is simple, release handsets with eye catching specifications, for a fraction of the cost of International brands.
Micromax and Karbonn in particular are doing exceptionally well in the Indian market. Their sales growth has been jumping through the roof, in recent times. It is expected that if the current trend persists, the two companies might have as many as 300 million people, using their handsets by 2017. Nvonews reports that Micromax increased its shipments to a staggering 6, 33,000 units in Q4 of 2012, compared to the 9,990 in Q1. Karbonn also exhibited an enormous growth, by shipping over 304,000 handsets.
Commenting on the sales projection, Deepak Mehrotra, Chief Executive Officer, Micromax, said, "India is poised for a Smartphone boom; just look at the Internet penetration and potential. I hope Micromax (MICRO) would be able to topple Samsung as India's top smartphone vendor by March 2014".
On that same note, Gizbot would like to ask all the Micromax and Karbonn users a question, do you think your smartphones are a complete value for money?