Vodafone has launched SuperFan contest for the Indian Premier League (IPL) 2013. 76 lucky Vodafone customers will stand a chance to win seats to the hospitality box and a match ball autographed by the winning captain on Live TV, during the 76 matches, in the 54 day long tournament. Vodafone has been a partner for IPL since 2008 and will continue its association, for next 5 years as the official partner of IPL and on air co-presenting sponsor.
To participate in the contest, the users need to SMS Fan to 111(Toll Free). Post and Pre-paid Vodafone Customers with an active internet connection and non-users who buy an active internet pack are eligible to participate in Vodafone SuperFan contest. A Super Fan is selected for each match, through a lucky draw. The winners will be escorted to the match, where they will get to sit in the Hospitality box, for the best match experience. To top things off, they will receive an autographed ball from the winning captain.
For each match, the Super Fan is selected centrally through a lucky draw, well in advance of the match date. (This is not applicable for customers in TN/Chennai)
Anuradha Aggarwal, Senior Vice President - Brand Communications and Insights, Vodafone India says "IPL is undoubtedly the biggest mass-media sporting property in the country. The complete package of sport, talent, chutzpah and entertainment gives the brand a very effective, large scale medium to connect with consumers.
He further went on saying, "The Vodafone SuperFan Contest is a wonderful customer connect platform that provides us both, the efficiency of reach and effectiveness of engagement with our customers spread across the length and breadth of the country. Post and Pre-paid Vodafone Customers with an active internet connection and non-users who buy an active internet pack are eligible to participate in Vodafone SuperFan contest and win the chance of a lifetime to meet their cricketing icons. With 76 games being played, it is going to a rewarding experience for our customers to join in and win really big!!"
In addition to Vodafone Superfan, there are host of other initiatives that Vodafone has planned to create buzz and excitement around the 54 day long tournament for its customers. Each activity is unique in its presentation and execution with an aim to delight and enthrall the people watching the match at the stadium.