Spice Mobiles Ties Up with Flipkart To Sell Select Smartphones Exlcusively

By Prarthito

| Updated: Thursday, September 11, 2014, 15:48 [IST]

In the age of online retail, it's actually hard for a big name handset maker to stay out of all the lucrative deals it can strike in a deal with another big name online retailer. From Motorola to Xiaomi, all have had a decent track record. And the newest name to enter the mix is Spice Mobiles.

According to reports, Spice Retail on Wednesday said it will sell select Spice Mobiles handsets via e-commerce store Flipkart, but only under an agreement. This means a dedicated Spice store on Flipkart where all the devices from the maker will be categorized.

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Spice Mobiles Ties Up with Flipkart To Sell Select Smartphones

"Spice Retail Limited has joined hands with Flipkart wherein select flagship smartphones from Spice will be made exclusively available on the e-commerce major's portal," Spice Retail said in a statement.

The company also added that some of its flagship products will be available on Flipkart starting mid-September, while the e-commerce firm will be looking forward to selling 100,000 smartphone units in the first few days.

Apparently, the company has also figured out the key products that it plans to launch through Flipkart. Hence it is looking at an exclusive online store on Flipkart's portal. "This will include a dedicated store on Flipkart for Spice products that will allow its customers to choose from a variety of offerings," the statement said.

"Flipkart has established itself as the leading e-commerce platform in the Indian market and enjoys major share of Mobile Category sales amongst all e-commerce portals and treats Spice as an invaluable global player & partner... Both, Spice and Flipkart, through this association hope to give the customers a varied choice of products with best in class experience and after sales service," the statement added.

Spice currently aims at capturing at least 10 percent market share of the overall online sales for smartphones. And taking cue from both Xiaomi and Motorola in this regard, it could might as well turn out to be a good decision.