Vodafone Launches App Platform Enabling Users To Buy Apps, Content Via Operator Billing

Vodafone, which is one of the leading telecom service provider in India has recently launched its Developer Platform which allows both local and International developers to build an app and sell them through telephone bills. Moreover, this will provide customers with more access to a wide variety of apps with the convenience of operator billing.

Vodafone Launches App Platform in India

In the statement, the company said, "the developer platform will help the growing community of application developers, content service providers and mobile phone users (target customers for such apps)."

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To build the apps, the developers will be given an access to Vodafone's network resources including subscribers' profile, billing, location and messaging. Moreover, the company will also offer them with a facility to test their applications and services as well. Which will eventually enable the developers to create quality applications and services.

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"With the growth of smartphones and mobile internet, people are increasingly showing more interest in mobile applications and content services. To strengthen the ecosystem for application developers and content service providers and partner with them, we have launched the developer platform," said Vivek Mathur, Chief Operating Officer, at Vodafone India.

"We expect the developer community to leverage this initiative to create locally relevant applications and content services and to monetise their ideas across Vodafone's customer base. The platform will help in streamlining the partner on-boarding and transparent commercial settlements," he added.

Currently users can buy the applications from internet majors using mobile phones or tablets, using credit cards.

The new initiative will provide a huge convenience to customers who do not have credit cards or are not comfortable making small-value card transactions.

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