Yahoo chief Marissa Mayer has announced a number of new products at the ongoing International Consumer Electronics Show (CES) 2014. The former Google executive also made an announcement regarding its predictive search technology for smartphones.
Recently Speaking in a keynote at the CES 2014, Marissa Mayer also announced Yahoo's acquisition of Aviate. The company which makes a smartphone app that automatically brings up relevant information or other apps to suit a user's activity.
Explaining the move, Marissa said, "Imagine if your phone can deliver the right experience to you at the right time instead of you having to search for it," Mayer said. "What if your phone suggested music and map apps when you got in your car or fitness apps when you got into the gym?"
Reportedly, the technology which Mayer spoke about would be rolled out under the Yahoo banner this year itself. However, the same technology was being used by Google Now since 2012.
A the same event, Yahoo also announced its new "digital magazines" which concerntrates more on technology and on food on Tuesday, as well as a mobile app that provides short, summarized versions of the day's news.
Apart from these, Yahoo also said it was rolling out improvements to its advertising business, to make it easier for marketers to buy ads and to target different portions of Yahoo's audience.
After getting hired as the CEO of Yahoo back in 2014, Marissa Mayer has been hitting the headlines frequently. The second half of the 2013 was pretty much like a shopping time for Yahoo as it started acquiring Look Flow, (a startup that develops image recognition technology), Rockmelt, Bignoggins and Qwiki (which provides short movie service, with it's app for iPhones) and most of all the acquisition of Tumbler.