Indian telecom operator today announced the launch of Happy Hours for its prepaid customers.
As per company's press release, the Happy Hours scheme will allow Airtel pre-paid customers to get 50% data back for all in-app content downloads scheduled between 3.00 am and 5.00 am.
For instance, if a customer schedules a video download of 100 MB then 50 MB will be credited back to his/her account.
Also, any App developer can integrate with Airtel Happy Hours in four steps and give their users the option to automatically schedule downloads between 3.00 am and 5.00 am so their users get 50% data back on downloads.
Developers do not have to pay Airtel for using this feature for their apps. A full API integration kit is available to developers can sign-up.
YouTube and FastFilmz have integrated the product on their Apps and as per reports, more partners are expected to follow.
Happy Hours feature can be accessed by customers by following a few simple steps. For example, on YouTube, an Airtel pre-paid customer needs to choose the Smart Offline option on his/her favourite videos and select 'Save overnight with Airtel Happy Hours' to automatically save the video between 3.00 am and 5.00 am with 50% data back.
App developers benefit from Happy Hours through more in-app scheduled content downloads, while app users benefit as they can schedule their non-urgent and heavy downloads like videos, photo albums, music albums etc. without having to stay up and making 50% savings on data.
Happy Hours is available to all Airtel pre-paid customers by default and does not require an opt-in. The data back will be credited to customers after 6.00 am every day. Data consumed on all regular prepaid data packs, except discounted night products such as double data packs, will be eligible for the 50% data back.
In case a customer does not have a data pack, a discounted volume based charge of 0.4 Paisa/10Kb will apply during Happy Hours.