The introduction of Reliance Jio 4G might have been the biggest thing that ever happened in the Indian telecom sector, but does that mean that it owns the market for offering affordable high-speed data.
While Jio has been offering free voice calls and data browsing under its Welcome Offer, it has supposedly replaced it with it with another one known as Happy New Year offer. Eventually, Jio will be charging for its services only from April 1, 2017.
However, coming back to "owning the market scenario", as of now many telecom providers such as Bharti Airtel, Vodafone, Aircel and BSNL are already slashing their voice and data tariffs. There is in fact an intense competition going on in the market between the telecom operators and it might not be feasible to say that a certain telecom operator is dominating the market.
In such an environment, following the footsteps of other telecom service providers, Tata DoCoMo, which operates 3G services in nine circles, has rolled out India's cheapest limited 3G plan.
What Will it Bring?
The new plan, which will be offered via web and offline recharges will provide users with 10 GB of high-speed data for Rs. 495.
Essentially, this might be half the price of the corresponding high-speed data packs from other telecom service providers. All of these companies have fairly priced their 10 GB 3G and 4G packs around Rs 999.
On the other hand BSNL is offering 10 GB at around Rs 550 per month, and unlimited usage at around Rs 1,000. However, unlike BSNL's offer, Tata DoCoMo's plan is not available throughout India.
Who can Avail the Offer?
Tata DoCoMo offers 3G services only in nine circles which include Madhya Pradesh-Chhattisgarh, Gujarat, Haryana-Karnataka, Kerala, Maharashtra-Goa, Punjab, Tamil Nadu, Rajasthan, and Uttar Pradesh (West).
Although, the offer is yet to be rolled out in all these circles, it will eventually be available in all the nine circles over time.
Why This Move?
Well, Tata DoCoMo has been hit very hard by the launch of Reliance Jio. Moreover, Tata DoCoMo users who are very sensitive to pricing have been very susceptible to switching to Jio SIMs to take advantage of free data.
Going back to a time before Jio's launch, RCom, DoCoMo and Aircel were the players offering the cheapest calls rates. However, it is a thing of the past now.