Now, the world's most valuable company is the best luxury watch brand! Yes we are talking about the Steve Job's Apple. As per the analysis from NetBase, Apple has displaced Rolex on the luxury global brands becoming the no.1 company in the Watch category.
Apple took the No.1 spot on the luxury watch brands category surpassing companies like Rolex, Tag Heuer, Richemont, Curren and Patek Phillippe. The fact is that, Apple did it with Smartwatch!
During a survey conducted by NetBase, using social media sentiment from more than 700 million posts between 2014 and 2015, the Apple watch was found to be on the 13th place and Rolex on 14th.
Even though Apple had strong NetBase's list, the overall top spot of best luxury brand has been awarded to Chanel. Apple has been awarded #4, with iPhone on #11 and Apple Watch on #13, meanwhile the iPad has been dropped out of list.
As per the report, "It might be the quality of a product, the showmanship of the brand, or, usually, a little bit of both. Who's to judge? The point is, luxury products inspire an emotional response in consumers."
The report also added, " Digital retailers are very, very in"