FitBit Officially Enters India today with 7 New Wearables Including FitStar Personal Trainer

Fitbit.Inc, a company known for fitness related products, today announced the availability of its activity and sleep-tracking products in India for active and healthy lifestyle.

After an initial, successful launch on Amazon in June, the full Fitbit product line will be available progressively through September at leading Reliance Digital, Croma and Helios retail stores across India.

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As part of this event, Fitbit also announced the launch of FitStar Personal Trainer in the region. Acquired by Fitbit earlier this year, FitStar is one of the largest platforms for delivering personalized video-based workouts.

This customized video-based workouts and handcrafted Freestyle sessions is led by U.S. football legend, Tony Gonzalez.

Fitbit offers wide range of devices starting with the latest Fitbit Charge, Fitbit Charge HR and Fitbit Surge which are designed to keep the users healthy and fit.

Fitbit Charge is a high-performance activity and sleep wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health; 7-10 days battery life

Fitbit Charge HR is an advanced fitness tracker that delivers the benefits of Fitbit Charge with PurePulse continuous wrist-based heart rate tracking all day and during workouts without an uncomfortable chest strap; plus all-day activity tracking, Caller ID and automatic sleep detection for active consumers looking to push their fitness further; up to 5 days battery life

Fitbit Surge, a Fitness Super Watch, combines popular features like built-in GPS, PurePulse continuouswrist-based heart rate tracking, all day fitness tracking with smartwatch functionality in one device for people dedicated to reaching their peak performance; up to 7 days battery life

Saina Nehwal, the No. 1 badminton player in the world and Fitbit fan explains, "The data it gives me isinvaluable. It's easy to use and I can see how much it will help me when I train. It is a perfect partner for me to keep a track of my intense routine while preparing for tournaments and matches."

Adding to that the Fitbit family of trackers also includes Fitbit Flex, Fitbit One, Fitbit Zip and the Aria Wi-Fi

Fitbit Flexis a stylish activity and sleep-tracking wristband that offers a slim, minimalistic design for peoplethat are goal-oriented and want more flexibility in accessorizing; tracks steps taken, distance traveled, calories burned, active minutes and sleep; 5 days of battery life

Fitbit One is an advanced clip-based activity and sleep tracker that tracks steps taken, distance traveled,calories burned, floors climbed and sleep; 10-14 days battery life

Fitbit Zip is a fun, simple clip-based activity tracker that tracks steps taken, distance traveled and caloriesburned; up to 6 months of battery life

Aria Wi-Fi Smart Scale is a high-end performance scale that tracks weight, BMI and body fat percentageover time; wirelessly syncs stats with online graphs and mobile tools that provide a long-term overview of progress

Shraddha Kapoor, Bollywood star and Fitbit fan shared, "I was so excited to put my Fitbit Flex on for the firsttime and love how it helps me to track my exercise and fitness program, track all my activity and even compete against my friends. The form factor and colours also allow me to blend Fitbit perfectly with my look."

All Fitbit products will be progressively available at Croma, Helios and Reliance Digital retail stores nationwide, as well as online on Amazon.

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Fitbit Surge will be available at a price of Rs. 19,990, Fitbit Charge HR at Rs. 12,990, Fitbit Charge carries a price tag of Rs. 9,990. Also, the Fitbit Flex comes at Rs. 6,990.

On the other hand Fitbit One, Fitbit Zip, Fitbit Aria will be available for Rs. 6,990, Rs. 3,990 and Rs. 9,990 respectively.