Fossil Group has been heavily investing in the wearable segment like smartwatches and bracelets.The company has said that it plans to launch more than 100 connected devices by the end of the year. Fossil Group design's, manufactures and sells watches and jewelry for several leading luxury brands in the market other than having its own line of watches.
In the new year, the company has unveiled he Q54 Pilot, a traditional analog-style watch that connects with Fossil Q app on the Android and iOS platforms. The design of the Q54 is inspired by vintage style aviation. The watch has an LED colored notifications for contacts and apps. It also has a step counter, measures calorie and heart beat.
The device will join the Fossil's Q, an existing range of Android Wear from Fossil. The Q series has watches like Q Founder and Q Grant, Q reveler and Q Dreamer. The Fossil Q series also has a dedicated Q app that can be paired with a select number of apps.The new Fossil Q54 Pilot has both leather and metal strap variants.
Despite all the updates, the focus of the Fossil's new watch is on fashion and not technology. The Fossil Q series may be a range of wearable but no less than an accessory.
Luxury watch brands that were once afraid of the Smartwatch have begun to embrace the wearables line. Smartwatches are after all watches that have been modeled on watches around the IoT. Traditional watch companies are capitalizing on this trend of smartwatches that are becoming popular.
It will be available in stores before mid-2016 and will retail for anywhere between $175-$215.