Google apparently seems to be on a renaming spree! After making changes and incepting a mother brand Alphabet, Google has apparently renamed a flagship of project of the company. According to a report by Wall Street Journal, search engine giant has apparently renamed their Project Google Glass to Aura!
The name is a little confusing though considering the fact that Google has yet another project with a near same name - Project Ara. But do note that it has nothing to do with Aura! Project Ara is fundamentally related to the company modular smartphone efforts.
However it's worth mentioning that the Project Arua isn't just a rename though. By changing the name Google is also widening the possibility and reach of the ambitious project by the company. Apparently the Project Aura will expand its reach beyond just the Google Glass to wearables section too! Yes you guessed it right, buckle up for some cool innovative wearables and fitness trackers from Google.
The report by Wall Street by further claims that engineers, software developers and project manager who previously used to work under Amazon's Lab126 Hardware division has been dissolved into the ambitious project. Interestingly most of them had been laid off post the Fire Phone debacle.
With Google playing around with their new projects, and making fundamental changes within the division, it seems like we are in for some interesting innovative products from the Sundar Pichai lead company!