Leading Indian Watchmaker, Titan and IT major HP on Monday announced their partnership to offer a range of smartwatches that will be launched soon. The partnership brings, Titan Industries expertise in watchmaking combined with HP's leadership in technology. The partnership is about to bring the first ever Indian Smartwatch offered under the Titan Brand.
"The range of smartwatches will be launched later this year in India and select international markets," it added. Titan Co CEO (Watches and Accessories Division) S Ravi Kant said the two companies would create a unique lifestyle offering for people not only in India, but across the world.
This category of smartwatches is going to change the way people view the art of timekeeping and beyond. They can still wear "a drop-dead gorgeous watch on their wrist infused with 'smart' technology for a new era of access and connectivity", he added.
HP Inc General Manager, Wearable and Smart Platforms Sridhar Solur said although personal style is the ultimate self-expression, some smart accessories on the market force consumers to sacrifice form for function.
"Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want but that are more connected and responsive to the way they live today," Solur said.
Titan, a JV between Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO) has presence in watches, jewelry and eye wear. The range of Smartwatches will be available to Indian users mostly in the next month.