Several small enterprises such as boutiques, saloons, bakeries and grocery shops in India have adopted WhatsApp as a medium to connect and establish a personal rapport with their customers. But, what happens when larger enterprises or governmental bodies come into the scene?
Avaamo, a Mobile messaging startup has raised $6.3 million, to provide an app for enterprise communications that is both simple to use and secure. Moving on to the features of this app, it is similar to that of the standard messaging app, with contact list, conversation with users and with business centric stickers and emoji.
With its boundless features, user can now send message to their collegue outside their organization and with a seperate contact list, users can message those they work with in. Moreover, on the security as concerns, the informations are sent encrypted at the enterprise-level and users can even move their conversations to an ephemeral "off-the-record" mode, which leads to the disappearence of message after sometime.
Avaamo is desgined in a way, when an employee is terminated, it ensures that they can no longer access the documents and to make use of the mobile workforce.
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"We have business users in 50 countries and Avaamo is available in 12 languages. Users in more than 3000 organizations in India alone have downloaded the app," says Ram. The company faces competition from the likes of HipChat and Slack globally while in India Bhavin Turakhia's Flock is another player betting on the same market. Talking about their funding journey, Ram says, "We raised one of the largest seed rounds in 2014 in the Valley and the funding was used to focus on building the product. We have a long runway and we will raise money when we feel we need more to scale."
According to co-founder and CEO Ram Menon, for many Global 100 customers and mid-market businesses, the fundamental problem is that employees are using consumer messaging tools their companies can't control.
Avaamo, raised $6.3 million in seed financing led by WI Harper Group, with additional investors that include Rembrandt Ventures Partners, Streamlined Ventures, Eleven Two Capital and Ovo Fund.