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As a part of its acquisition frenzy, Google has now bought Bump, the maker of mobile app that allows users to exchange data to one another on their smartphones by bumping their phones together. Bump also supports the transfer of data between a phone and computer.
What's unique about the the Bump's app is that it can facilitate data transfers regardless of the platform of the two users. So if an iOS users wants to send something to an Android users, all they have to do is bump their phones. This feature isn't very rare, since players like Samsung have their version which allows transfer between Galaxy phones.
Bump CEO David Lieb announced his company's acquisition by Google though a blog post, adding that he "couldn't be more thrilled to join Google, a company that shares our belief that the application of computing to difficult problems can fundamentally change the way that we interact with one another and the world."
Apart from the data sharing app, the company also happens to be the maker behind Flock, an app that uses location technology to determine that a group of friends are clicking pictures at the same place. It then goes on to invite each friend to contribute pictures to a joint album.
As always, giants like Google and Apple pick up companies that own unique, useful technology and apps so that the technology can be packed into future products and services. An example would be when Apple picked up AuthenTec, so that it could use the company's finger print technology in its latest iPhone 5S.
We're not sure as to what exactly Google plans to do with Bump, but we do know that Flock has some powerful technology that could greatly benefit Google Plus.