Google's Flipboard alternative – Google Currents

Google strives hard enough to offer the users with content in simple and effective ways like share the photos using Google+, watch videos in YouTube and find books, music and movies in the Android Market.

Now, Google is expanding this content offering scheme by introducing the Google Currents which is a new app for the Android devices, iPhones and iPads. This new app will let the users to explore the online magazines as well as other contents with a swipe.

Google Currents is nothing but an alternative to the Flipboard and it allows the users to read through blogs, news sites and the online publications that are of magazine format right on their tablets and smartphones. This app is available for iOS as well as Android platforms.

The greatest advantage of Google Currents is it allows the users to read their subscriptions while they are offline and they can also download the images while still being offline.

To start with using the app, the users will have to first download the app and then choose those publications that they like to subscribe for free. They can also subscribe to video, photo and RSS feeds, Google Reader and Google+ streams subscriptions. The trending tab helps the users to discover those contents that matches to their taste.

Along with Google Currents, there is another self-service platform that will be launched and this will provide a flexibility for the publishers to customize, brand and design their content on the web.

The great contents deserve great audiences and that is the reason behind the integration of Google Currents with the emerging social network, Google+. The Google+ users can share the articles and videos that they are interested in with the members in their circles.

The content publishers can associate their accounts to Google Analytics and increase the awareness of the content preferences of the consumers, their device use and the geographic distribution.

The Google Currents app can be downloaded from iTunes and Android Market but this is limited only to the US customers currently.