Canadian smartphone maker BlackBerry hasn't had a great few years and that's primarily due to the rise in popularity in the likes of Android and iOS with other major names such as Apple and Samsung also coming into the equation.
However, it seems like the company is determined to keep a hold on its Indian market with its still popular BBM messenger app. And with that in mind exactly, the company has announced an exclusive partnership for its mobile messenger service with Mumbai Indians team for the forthcoming Indian Premier League (IPL) season.
With the new deal now in motion, an exclusive Blackberry Messenger (BBM) Channel - dubbed ‘Mumbai Indians' - will help the users and ardent fans to engage with the team's millions of fans and followers across the globe, it said.
"As Indians, we live and breathe cricket, and BlackBerry is thrilled to be the official partner of Mumbai Indians. We are hopeful that via BBM Channel, Mumbai Indians fans across the globe will be able to engage, interact and stay updated," said BlackBerry Asia Pacific's Senior Director for BBM marketing Krishnadeep Baruah while announcing the launch of the new channel.
The BBM Channel will now help BlackBerry cash on its mobile chat application, and will be quite similar to a web page on a social networking site, also being accessible to mobile users.
Moreover, as Cricket Country states, BlackBerry will also be liable to charge brands or page owners to show them in top list of channels available in feature section.
"The BBM Channels service allows people to connect with the broader BBM community beyond their BBM contact lists."
"There will also be contest give-aways such as autographed bats, tee's and match tickets. BBM channel will allow fans to follow MI updates closely during IPL, experience exclusive content and have access to team members channel posts on given days," Mr. Baruah added.
The BBM Channel will be made available for all BlackBerry users, iOS and Android OS platforms.