Ola launches Auto-Connect Wifi to its auto-rickshaw facility

Cab-hailing service Ola today announced its new service called "Auto-Connect Wifi" to its Ola auto-rickshaw facility across 73 cities in the country.

"We have already disrupted the transportation sector by bringing one of the most traditional means of commute online for commuters and driver partners. With Auto-Connect Wifi, we are reinventing the 3-wheelers and enabling a connected experience for our customers." He further added, "Our Auto-Connect Wifi experience is built on the foundations of key government initiatives such as Digital India, " said Siddharth Agrawal, Sr. Director & Category Head - Auto.

"Through this first-of-its-kind innovation, we want to not only improve the quality of time spent while on the road but also help build easy access to millions of users across the country," added Agrawal.

Wifi connects seamlessly to the internet for existing Ola customers as soon as the trip starts but first-time users need to connect to the Wifi through a one-time authentication key on their phones and enjoy the seamless auto-connect experience, every time they book a new ride.

The company said that following the massive popularity of Ola Auto-Connect Wifi for the Prime category, Ola soon expanded this offering to other categories including Mini, Lux, and Micro.

With innovations such as 'Auto-Connect Wifi' and Ola Play that cater to this customer need efficiently, Ola aims to usher in a digital revolution that has the potential to transform the experience of mobility for millions of users across the country.

The company earlier claimed over 200TB of data was being consumed by users of Ola Prime monthly. As of now, an Ola user consumes 20MB data on an average.

Launched in 2014, Ola has over 1,20,000 auto rickshaws registered on its platform across 73 cities and plans to launch in more locations in the coming months.

The Ola app for Auto driver partners is available in English and 8 local languages namely Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, Malayalam, and Telugu.