From TungTungTung Sahur to Labubu: YouTube India’s 2025 Vibe Check Is Pure Chaos in the Best Way

YouTube has released its year-end lists for 2025, and it’s honestly a pretty accurate picture of how we all used the internet this year. There wasn’t one big trend controlling everything. It was a mix of odd moments, big cultural events, and creators who somehow became part of daily conversation without trying to fit into any old pattern.

What Everyone Seemed To Watch This Year

The Trending Topics list feels like the inside of a group chat. You have major events like IPL 2025 and the Kumbh Mela, and then suddenly you’re hit with TungTungTung Sahur and Labubu clips that kept showing up no matter what you were actually searching for. Saiyaara also made it onto the list, which is not surprising considering how often that song showed up in Shorts and edits.

Here are the topics that stood out this year:

• Squid Game
• Saiyaara
• Coolie
• Kumbh Mela
• IPL 2025
• Sanam Teri Kasam
• TungTungTung Sahur
• Labubu
• Asia Cup
• Kpop Demon Hunters

It’s a strange mix, but that’s exactly why it works. It captures how India watches YouTube now: a bit of cinema, a bit of cricket, a bit of “why is this suddenly everywhere,” and a lot of things that don’t fit into neat categories.

Creators Who Built Their Own Space

One of the clearer patterns this year was how creators didn’t stick to traditional boundaries. Language didn’t matter, format didn’t matter, and region barely mattered.

MrBeast reached Indian audiences by simply speaking in our languages. KL BRO Biju Rithvik went the opposite direction by not speaking at all. And creators like Sejal Gaba and Raj Shamani continued building communities that treat content as a proper business, not just bursts of virality.

YouTube also shared that 76 percent of Gen Z comes to the platform to understand world events and trends. That makes sense because the feed now feels less like entertainment and more like a window into what everyone else is paying attention to.

Here are the creators who defined the year:

• MrBeast
• Sejal Gaba
• 김프로KIMPRO
• Keshav Shashi Vlogs
• Tera Trigun
• Sirf Shreyansh
• Zidaan Shahid Aly
• KL BRO Biju Rithvik
• Tech Master Shorts
• Raj Shamani

The Sounds We Couldn’t Escape

Music on YouTube this year didn’t follow any typical pattern either. Some of the biggest tracks came from Shorts. Some were throwbacks. Some were niche mixes that somehow ended up everywhere.

Top Songs on Shorts:

• PASSO BEM SOLTO (Slowed)
• Shaky
• Saiyaara
• Yeda Yung
• Mafia
• Victory Anthem
• Tune O Rangeele (Brazilian Funk Mix)
• Jutti Meri (Live)
• Payal Ki Khanak
• Dil Pe Chalai Churiya

Top Songs of the Year:

• Saiyaara
• Ranu Bombai Ki Ranu
• Shaky
• Raanjhan
• Teri Ramjhol Bole Gi

These songs weren’t just music. They became background noise for reels, edits, reactions, and everything in between.

A Year That Didn’t Need a Single Theme

If there’s one thing this entire list says, it’s that 2025 didn’t belong to one trend or one creator. India watched everything. And because everyone watched everything, the country ended up building a shared digital language without even thinking about it.