Meta’s Muse May Have a Detailed Page on You, Even If You Never Used It

Meta introduced its new AI assistant, Muse, last month by calling it a tool designed to make life easier. It was also called a tool that was built to be a 'safe, secure, private, and widely available personal AI agent’. However, reports now suggest that Muse may be creating detailed profiles of people who have never used the AI tool themselves.

According to several reports, Muse can collect details about people from messages, photos and past conversations. These profiles may include personal details, shared experiences and even suggestions on how to interact with someone. This raises questions about how much information the AI assistant collects about people who have never signed up for it.

What Is Meta Muse

Now before we get to what’s happening, let’s take a quick look at what Meta Muse is. Meta introduced Muse on September 8, 2026, calling it a personal AI agent that does more than answer questions. In its blog post, the company said Muse can handle tasks, help users work towards their goals and take action across the apps they use every day.

Powered by Meta’s Muse Spark AI model, the assistant runs on a dedicated virtual machine called Muse Secure VM. Users can access it through the Muse app or WhatsApp and ask it to do things such as send emails, book travel or manage other tasks. It can also keep working on a task after the user closes the app.

Meta also said that Muse can remember details from conversations and use them to make helpful suggestions. For example, it could turn a recipe saved on Instagram into a shopping list or remember a friend’s food preferences while helping plan a dinner party.

The company also highlighted Muse’s privacy features. It said that users can choose which apps the assistant can access and what it is allowed to do.

Meta Muse May Be Creating Profiles of Your Friends and Family

According to a recent report from Wired, the AI assistant creates a page for each person connected to a user. Researchers from Future Society at the University of St Gallen reportedly examined files from Muse to understand how it works.

The reports say a process called the “Relationships” loop runs every hour to check whether these pages need to be created or updated. It uses information from messages, photos and the assistant’s memory of past interactions.

These profiles may include a person’s name, where they live, what they do, their interests and important dates such as birthdays. Muse may also track when the user last spoke to them and how often they usually communicate.

That is not all. The profiles could include details about how two people met, arguments they have had and how those disagreements were resolved. The assistant may even keep track of things the user has promised someone or money they owe them.

Muse can apparently also use these details to suggest ways to maintain relationships. For example, it could remind a user to call someone, suggest an activity or flag an important date.

People Who Have Never Used Muse Could Be Affected

One of the biggest concerns is that people may end up in these profiles without ever signing up for Muse or directly interacting with it.

For example, if a Muse user shares messages, photos or other information about a friend, partner or colleague with the assistant, Muse may use those details to build a profile of that person. This means someone who has never knowingly shared information with Meta’s AI assistant could still have a page created about them.

The reports also suggest that Muse tries to understand users’ habits and preferences.

According to TIME, its internal instructions describe how the assistant analyses which reminders work best for a user, including the time they are more likely to respond to a prompt.

Muse is also reportedly designed to identify what users want to achieve, including goals they may not have directly mentioned.

That said, this does not necessarily mean that every person connected to a Muse user will have a profile containing all these details.

What Does Meta Say?

Meta says collecting information about people and their relationships helps Muse provide more useful suggestions. A company spokesperson told Wired that the assistant uses public information and details users choose to share, based on the permissions they grant it.

Meta spokesperson Daniel Roberts explained that this helps Muse remember useful details, such as recognising that someone who sent an invoice is a plumber the user hired earlier or remembering which flowers their spouse likes.

The company has also said that each Muse assistant runs on its own virtual machine, separate from other users’ assistants. According to Meta, conversations and data stored in these machines are not shared with its advertising systems.

Meta has also announced plans to introduce Muse Confidential VM, which would encrypt the virtual machine and its contents with a key held only by the user. However, the company described this as a future feature in its September announcement, meaning it was not yet available at launch.

Can You Ask Muse to Forget What It Knows?

Meta says users can ask Muse to forget specific details it has learnt. However, the report by TIME found that Muse’s internal instructions tell it not to point out that the original messages containing those details may still be visible in the chat history.

In other words, asking Muse to forget something does not necessarily mean the original message, photo or email containing that information will also be deleted.

For people concerned about privacy, it is worth checking which apps and services they have connected to Muse and what permissions they have granted. Meta also says that users can change these permissions or disconnect a service at any time.