Just In
- 52 min ago Realme P Series Goes on Sale in India Today: Check Price, Specs, Offers
- 19 hrs ago Moto G64 5G vs Vivo T3x 5G vs Realme P1 5G: Battle of the Affordable 5G Smartphones!
- 1 day ago 11 Exciting Features Coming With Android 15: Satellite Connectivity, App Pairs, App Archiving, and More
- 1 day ago Best Phones Under Rs 15,000 That Are Optimised for BGMI (PUBG Mobile)
Don't Miss
- Automobiles Tata Zing: The Pioneering Project of Affordable Mobility by Tata Motors
- Finance Debt-Free Stock With High P/E & ROE Is Axis Securities Pick of The Week For Rs 565 TP; Do You Own?
- Movies Sanika Amit's Take On COLORS’ ‘Mangal Lakshmi’: "The Biggest Win Is The Show Inspiring Women To Find Strength
- Lifestyle When Is Chaitra Purnima 2024, 23rd Or 24th April? Confirmed Date, Time, Legend, Puja Rituals, History And Sign
- News Gangster Chhota Rajan's First Picture In 9 Years Out
- Sports PAK vs NZ: Three reasons why Pakistan lost third T20I against second-string New Zealand in Rawalpindi
- Education Top MBA Programs at Premier Institutes for Enhancing Your Business Acumen
- Travel Journey From Delhi To Ooty: Top Transport Options And Attractions
German camera maker Leica enters Indian market, opens store in Delhi
The brand plans to launch a 360-degree communication campaign which will be focused on Leica’s global marketing pillars – Leica Akademie & Leica Galleries.
Germany-based camera maker Leica has announced its foray into the Indian market, the brand has opened its first partner store in the capital city and planning widen its reach and open more destination points starting with the metros.
Speaking about Leica's entrance to India market, Sunil Kaul, Managing Director, Asia Pacific Region, Leica Camera AG, said, "We are extremely excited to launch in a country which is rich in art, history, and culture. We have opened up our first and exclusive Leica Camera AG partner store in Delhi and I believe this will be appreciated by our patrons."
He added, "These are exciting times for us to enter Indian shores when more and more people are becoming familiar with the art of photography. We have observed that people are developing a deep penchant towards sophisticated and high-end camerawork, owing to the increasing disposable income, elevated tourism and deeper engagements on social media. The photography industry is booming and is at its peak in India, and we are committed to creating and building up a community around the brand by connecting with our target consumers and institutions."
Leica will firstly bring its iconic S, SL, Q, M, V-Lux and D-Lux series to India, which will be exclusively available at Leica partner store in Connaught Place. The range in India will mirror the global range and pricing.
The brand plans to launch a 360-degree communication campaign which will be focused on Leica's global marketing pillars - Leica Akademie & Leica Galleries. The brand plans to exude the 'Leica experience' to all photography aficionados by curating special in-store experiential activities.
The brand is also looking at collaborating with India's top-notch designing and photography institutes to organize informational workshops in order to create brand awareness and recall.
The company operates branch offices in Australia, China, France, Italy, Japan, Switzerland, Singapore, South Korea, UK and the USA. New and innovative products have been the driving force behind the company's positive development in recent years.
-
1,29,999
-
22,999
-
64,999
-
99,999
-
29,999
-
39,999
-
-
63,999
-
1,56,900
-
96,949
-
1,39,900
-
1,29,900
-
79,900
-
65,900
-
12,999
-
96,949
-
16,499
-
38,999
-
30,700
-
49,999
-
19,999
-
17,970
-
21,999
-
13,474
-
18,999
-
22,999
-
19,999
-
17,999
-
26,999
-
5,999