Amazon Great Indian Festival 2026 Early Deals Are Live, Here Is What Is Worth Buying

Amazon has opened the first phase of its biggest sale of the year. Early Deals went live on Amazon.in today with what the company calls the lowest prices of the year, and the main Amazon Great Indian Festival 2026 sale begins on October 8.

This is the phase most shoppers skip and then regret, because festive inventory on popular phones tends to move before October.

Amazon Great Indian Festival 2026 Early Deals Are Live: Check Deals

Quick facts

Early Deals live from	September 25, 2026
Main sale starts	October 8, 2026
Bank offer	10 percent instant discount on SBI credit cards, debit cards and credit card EMI
Prime benefit	Up to 10 percent extra benefits
Category discounts	Up to 80 percent on electronics, 70 percent on fashion and beauty, 60 percent on home and kitchen, 50 percent on groceries

Payment offers that stack

The SBI instant discount is the one to plan around. On a Rs 40,000 phone that is roughly Rs 4,000 off before any coupon.

Amazon Pay ICICI Bank credit card: unlimited 5 percent cashback for Prime members, 3 percent for others, welcome rewards up to Rs 2,500, no joining or annual fee
Amazon Pay Later: 10 percent cashback on select purchases, Pay in 3 interest free EMIs on carts above Rs 1,500 with zero processing fee
Amazon Pay Balance: flat Rs 20 cashback on orders above Rs 300 in fashion, beauty and home
Travel: up to 15 percent off on flights and hotels for Prime members on the ICICI card

Phone deals live right now

Phone	Price	Why it stands out
OnePlus N6x	Rs 18,499	7,000mAh battery, six year battery health claim
Redmi 17 5G	Rs 23,999	Snapdragon 4 Gen 5, 6.9 inch 120Hz, 7,900mAh, 45W
iQOO Z10 Lite 5G	Rs 15,999	Dimensity 6300, 6,000mAh, 50MP camera
iQOO Neo 10	Rs 41,999	Snapdragon 8s Gen 4, 144Hz 1.5K AMOLED, 120W
Lava Bold N2	Rs 8,729	5,000mAh, IP64, charger and case in box

Prices include bank offers where applicable.

The iQOO Neo 10 is the standout here. Very little else under Rs 45,000 gives you that chipset with a 120W charging setup.

TVs, laptops and appliances

Smart TVs start at Rs 9,999.

Product	Price
Samsung 55 inch Mini LED 4K Vision AI TV	Rs 53,900
TCL 55 inch QD Mini LED Google TV, 144Hz	Rs 62,990
LG 55 inch NU87 webOS TV	Rs 45,990
Apple MacBook Neo 13 inch, A18 Pro	Rs 71,990
ASUS Vivobook 15, Core 3 100U	Rs 59,990
Samsung 653L side by side refrigerator	Rs 82,990
Bosch 8kg front load washing machine	Rs 31,490
OnePlus Watch 2R	Rs 9,999
Sony Alpha ILCE 6700 mirrorless	Rs 1,25,990

Fashion, beauty and daily essentials

Nike, Raymond, Skechers, GIVA, Fossil and L’Oreal Paris are at 50 to 80 percent off with stackable coupons. Prime members get up to 60 percent off plus an extra 5 percent here.

Deals run in three windows across the first four hero days: midnight to 12 PM, 12 PM to 8 PM, and 8 PM to midnight.

On essentials, Dabur Herb’l charcoal toothpaste is down to Rs 99, Mamaearth Ubtan face wash to Rs 299, Yogabar protein oats to Rs 392 and Pampers Skin Comfort Pants to Rs 865. Amazon Bazaar has separate sub Rs 500 pickups like a Foxtale vitamin C serum at Rs 483 and a milk frother at Rs 247.

Amazon wants you to shop with AI this year

Rufus now takes prompts in English and Hinglish, so "Diwali gifting ke liye best Early Deals dikhao" works as a search. More usefully, it shows 30 to 90 day price history and sends alerts when an item hits your target price. That is the one tool that tells you whether a discount is real or a marked up MRP dressed down.

Lens AI finds products from a photo, and AI Review Highlights compress the review pile into something readable.

Delivery is faster this year

Amazon Now, the minutes delivery service, has expanded fourfold in under 10 weeks to over 65 cities and towns. Over one million products ship same day and four million next day. Behind that sit 20 new fulfilment centres, six sort centres and 150 last mile stations across 118 cities.