Amazon Prime Day 2025: Big Discounts on Echo, Fire TV, and Kindle Devices from July 12 to 14

Amazon India is back with its annual Prime Day 2025 sale, offering a three-day shopping event exclusively for Prime members. Running from 12 a.m. on July 12 to July 14, the sale covers Amazon's entire in-house hardware lineup—including Echo smart speakers, Fire TV devices, and the Kindle Paperwhite.

The deals are live for 72 hours across Amazon.in and apply to both standalone devices and smart home bundles.

Kindle Paperwhite Gets a ₹3,000 Price Cut

Amazon’s latest Kindle Paperwhite is part of the Prime Day deals. Touted as the fastest Paperwhite to date, the e-reader features a 7-inch glare-free display, 25% faster page turns, and up to 12 weeks of battery life on a single charge.

The device is now available at a discounted price of ₹13,999, down from its original cost thanks to a flat ₹3,000 off during the sale period.

Discounts on Echo Smart Speakers and Displays

Echo devices powered by Alexa are available with up to 56% off, including bundles paired with smart bulbs and child-friendly content kits. The offers extend across various generations and form factors, including the Echo Dot, Echo Pop, Echo Show, and Echo Spot.

Notable Echo deals include:

• Echo Pop Combo for Kids with Alexa Activity Kit: ₹3,499 (56% off)
• Echo (4th Gen) Combo with Wipro Smart Bulb: ₹5,550 (54% off)
• Echo Pop with Wipro Smart Bulb: ₹3,499 (51% off)
• Echo (4th Gen) standalone: ₹5,000 (50% off)
• Echo Show 10: ₹21,999 (₹3,000 off)
• Echo Show 8 (2nd Gen): ₹8,999 (₹5,000 off)
• Echo Dot (5th Gen): ₹4,449 (19% off, only on July 12 & 13)
• Echo Spot: ₹7,449 (17% off)

These devices support common smart home controls, music playback, reminders, alarms, and even educational voice activities for children.

Fire TV Devices See Major Price Drops

Amazon’s Fire TV Stick lineup is also featured prominently in the sale. The streaming devices allow users to turn any TV into a smart one and offer access to content from over 12,000 apps, including MX Player, YouTube, Prime Video, and more.

Fire TV Stick deals include:

• Fire TV Stick HD with Alexa Voice Remote: ₹2,499 (55% off)
• Fire TV Stick Lite: ₹1,999 (50% off)
• Fire TV Stick 4K: ₹4,499 (36% off)

All models come with Alexa-enabled voice remotes, enabling hands-free search, playback, and basic smart home integration.

Smart TVs with Built-In Fire TV Also Get Discounts

Amazon has also extended Prime Day discounts to Smart TVs that come with Fire TV built-in. Multiple models from Xiaomi and Redmi are included.

Some of the key offers are:

• Xiaomi 55" FX Pro QLED 4K Smart Fire TV: ₹38,999 (44% off)
• Redmi 32" F Series HD Ready Smart Fire TV: ₹10,499 (58% off)
• Xiaomi 32" F Series HD Ready Smart Fire TV: ₹10,999 (56% off)

These TVs offer native access to Amazon’s Fire TV interface and integrate well with Alexa for content discovery and control.