Lenovo Launches Back To College Campaign 2025

Lenovo has announced the return of its Back to College (BTC) 2025 campaign, running from June 10 to August 17, targeting students and young professionals gearing up for a fresh academic year.

This time, the focus is clearly on AI-ready laptops, practical warranty plans, and big discounts on accessories and buyback deals.

Lenovo Rolls Out Laptop Deals & Freebies for the Back to Campus Crowd

AI-Powered Laptops on the Shelf

The centerpiece of this year’s campaign is the Yoga Aura Edition (Ultra 7). It’s part of Lenovo’s new AI PC lineup and offers an OLED display, a lightweight build, and AI-enhanced multitasking support. Alongside it, Lenovo is bringing BTC deals on the Legion series, LOQ, Yoga 6 and 7, Slim 5, and IdeaPad 5 models.

These are available across Lenovo’s online platforms, Lenovo Exclusive Stores, and partner retail outlets like Croma and Reliance Digital.

Exchange Bonus Offers by Device

Students trading in old laptops can receive top-up value depending on the new device they buy:

₹10,000 bonus on exchanging for Yoga Aura Edition (Ultra 7)
₹5,000 bonus on select Yoga and Legion series models
₹2,500 bonus on Slim 5 and LOQ devices
₹1,000 bonus on IdeaPad 5 laptops

This applies in addition to the device’s standard exchange value and is applicable online and offline.

Discounted Accessory Bundles

Lenovo is offering curated bundles of accessories that include bags, mice, headsets, and more. These are tied to specific product families:

Legion accessory pack worth ₹34,999 now available at ₹13,999
LOQ accessory pack worth ₹19,999 available for ₹10,999
Yoga, Slim 5, and IdeaPad 5 accessories worth ₹12,999 available for just ₹5,999

These bundles are designed to match the ecosystem of each device and offer convenience for students looking to complete their setup in one go.

Extended Warranty and Protection Plans

Students and parents often overlook warranty coverage, but Lenovo is giving a clear reason to opt in this year:

Yoga and Slim 5 users can get 3 years of Premium Care + ADP (Accidental Damage Protection) for ₹3,999
Legion users get access to Legion Ultimate Support + ADP for 3 years at the same rate
LOQ and IdeaPad 5 users can get 3 years Premium Care + ADP for ₹2,999
Chromebook buyers get 3 years of Premium Care + ADP for just ₹1,999

These are available as optional add-ons while purchasing the laptops either online or in-store.

EMI Plans and Cashback

Lenovo is also offering flexible payment options through EMI providers such as Pine Labs, Paytm, and Amazon Pay. Students and families can choose between: