Samsung’s Big Bespoke AI Festival Brings Discounts on Refrigerators, Washing Machines, and More

Samsung has kicked off its “Big Bespoke AI Festival” in India, a festive sale event that runs until October 26. The focus this year is on discounts and cashback offers across its AI-powered range of refrigerators, washing machines, microwaves, and air conditioners.

Cashback and Discounts

During the sale, Samsung is offering cashback of up to ₹50,000 and discounts as high as 47% on select Bespoke AI appliances. The offers extend across big-ticket items, making it one of the more aggressive pushes in the premium appliance segment this season.

For air conditioners, buyers can save up to ₹21,000, with extra benefits like free installation and extended warranties. These AC-specific deals continue until November 10, slightly beyond the festival’s main end date.

EMI and Finance Options

To sweeten the deals, Samsung is including flexible finance schemes. A 20/5 no-cost EMI plan is on offer, where customers pay an advance for the first five months and then spread the remaining balance over 20 months with no extra cost. The company is also covering one month’s EMI under this scheme, alongside options for zero down payment.

Bundled Offers and Warranties

Select microwave models come with a complimentary Borosil kit, adding a festive bonus for kitchen buyers. Beyond add-ons, Samsung is emphasizing long-term reliability, with 20-year warranties on its Digital Inverter Compressors in refrigerators and Digital Inverter Motors in washing machines.