Samsung Launches FIFA World Cup 2026 Offers: Free Soundbars, Free TVs, & Up to 20% Cashback on Big-Screen TVs

If you've been thinking about upgrading to a big-screen TV in time for the FIFA World Cup 2026, Samsung has just made the decision a lot easier. The company has rolled out a new campaign called 'Big Game, Bigger Screen, Biggest Moments' with a fairly aggressive set of offers on its Vision AI Big TV lineup, which covers screens 75 inches and above.

The tournament is already underway, so the timing is what you'd expect. Here's everything Samsung is putting on the table.

The Offers

Customers buying a Vision AI Big TV during this campaign get either a free soundbar worth up to ₹92,990 or a free TV worth up to ₹2,14,990, depending on the model they pick.

On top of that, Samsung is throwing in up to 20% cashback, zero down payment options, and EMI plans stretching up to 30 months.

These offers are available across Samsung India's retail stores and online channels.

The AI Soccer Mode Is the Headline Feature

The Vision AI Big TVs come with an AI Soccer Mode that's tailored specifically for football viewing. Samsung says it uses real-time scene analysis to smooth out ball movement, boost colours to look more lifelike, and tune audio to bring out stadium ambience and crowd noise.

The mode pulls from a wider Vision AI Companion system that integrates Bixby, Perplexity, and Microsoft Copilot into the TV interface. Three features stand out here:

AI Upscaling Pro improves the detail, depth, and contrast of lower-resolution content, which is useful if you're watching streams that don't push true 4K. Color Booster Pro sharpens scene colours frame by frame, while AI Sound Controller Pro adjusts commentary, music, and crowd noise independently so the broadcast feels more layered.

What Else You Get

Beyond the launch offers, the Vision AI Big TVs come with a fairly loaded ecosystem of features. You get Samsung TV Plus for free ad-supported channels, Samsung Care+ for extended warranty and support, Samsung Finance+ for built-in financing options, and Samsung Sound Plus and Art Plus for audio and display customisation.

The one feature worth calling out is the seven-year OS upgrade commitment. That's longer than most TV makers offer right now, and it means a Big TV purchase made today should keep getting feature updates well into the next decade.

Should You Buy?

If you've been holding off on a big TV upgrade and you actually plan to watch the World Cup at home, this is one of the better windows to act. The free soundbar offer alone is worth ₹92,990 at its highest, which essentially covers the cost of building a proper home theatre setup along with the TV. The 30-month EMI option also takes a lot of the financial sting out of the purchase.

The AI Soccer Mode and Vision AI features won't be reason enough on their own to upgrade, but they're solid additions when you're already spending six figures on a TV. And for late-night World Cup matches where the broadcast quality might dip, the AI Upscaling Pro is the kind of feature you'll actually use.

The campaign is live now across Samsung India's online and retail channels. Final pricing and bundled offer eligibility will depend on the specific Vision AI Big TV model you pick.