Airtel digital TV - the Direct-To-Home (DTH) service from Bharti Airtel, and Samsung on Tuesday announced their partnership to launch their first integrated digital TV (iDTV) in India.
"We at Airtel digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience," said Shashi Arora, chief executive officer (DTH and Media), Bharti Airtel, in a statement here.
This means that Samsung's range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).
The integrated digital TV is now available across Samsung plazas and all leading multi-retail outlets at prices starting at Rs 44,900. Customers purchasing the iDTV will get a limited period introductory four months' free subscription offer of Airtel DTH services.
"The clutter-free, convenient and ultimate viewing experience offered by iDTV showcases Samsung's commitment to provide consumer-centric products," said Ranjivjit Singh, chief marketing officer, Samsung Electronics.
With inputs from IANS