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Apple has invited the media over to the Town Hall auditorium at its Cupertino headquarters on Tuesday, September 10th, for a launch event at 10am PT / 1pm ET/10 pm IST with the promise of an announcement that will "brighten everyone's day."
Consequently, the company is preparing the stage for one of its biggest event this year and banners have already gone up at the venue (picture courtesy iGen.fr). It is widely believed that the company will launch its new iPhones, the iPhone 5S and 5C, apart from a range of other products. The rumors behind the launch are based on dozens of leaks of Apple products, namely iPhones, from the company's supply chain in China. However, the company has not commented on these rumors, thereby preserving some sense of suspense.
As always, Apple is expected to launch several products today, everything from a brand news OS, to some new Macbooks and much more. But the world's attention is focused primarily on the company's rumored iPhone 5C, which will be its first foray into the lower price bracket of the smartphone market, something Apple has never seen the need to do in the past. But given Android's explosive global growth thanks to brands like Samsung and a host of Chinese competitors, Apple is moving into slightly lower price brackets with the plastic-body iPhone 5C.
Apart from this, Apple's recent offer to buy back old iPhones is another indication that the company is preparing consumers for the next generation of iPhones. Gizbot has made a list of products that will most likely be launched today at the event in Cupertino, everything from the next iPod to those wonderful Hasswell powered MacBoooks.
Go through the slider below for all the details on products to be launched.
Apple's product cycle for the iPhone is simple. For instance, take the iPhone 4 generation of handsets. The iPhone 4 came out in June 2010, followed by the iPhone 4S which used the exact same design of its predecessor while offering hardware upgrades on the inside. Similarly, the iPhone 5S will use the same frame and body of its predecessor, the iPhone 5. However, there should be a fingerprint reader on the home button, along with a host of powerful hardware improvements under the hood. Expect a more powerful processor, dual-LED flash, loads of internal changes and two new color options, champagne gold and new lighter gray gold.
While Apple will never launch a "cheap" iPhone since the idea isn't compatible with its brand image, we expect that the iPhone 5C will be less expensive when compared to the premium iPhone 5S. By offering a tough plastic body as opposed to the elegant metal frames seen on the more expensive iPhones, Apple can justify the price difference between the two devices. The iPhone 5C will mainly compete against Google's exploding growth worldwide thanks to its Android OS, which has become the staple software for low and mid-range phones worldwide.
According to Tim Cook at the last WWDC conference, iOS 7 will be the " biggest change to iOS since the introduction of the iPhone. The first difference will be in the design, Apple says that thanks a complete design overhaul, everything will now look cleaner, richer and far more alive. Users will also find a new addition called "control center", which is nothing but Apple's version of the slide-down notification bay that you find on Android phones. It gives you instant access to settings for Wi-FI, Bluetooth, Flight Mode and other features, thereby making sure that you don't need to dig deep into the settings menu for the most simple things. Apple has also added an improved multi-tasking feature, which resembles the one on Jelly Bean 4.2. You get to see miniature windows of apps that are running. Swipe them aside and they close, click on them and they are maximized. Apart form this Apple is now following the popular trend of arming their Camera pp with filters, a feature inspired by popular apps like Instagram. Apple might have also fixed things with Siri, sicne the company claims to have given the personal assistant a new voice and the ability to let her send tweets for you, apart from fetching search results from your voice commands.
Apple may or may not launch its upcoming line of Haswell processor powered MacBook Pros, but there's a very good chance that today's the day. The company's MacBook Air received the Haswell processor upgrade in June, which made them an excellent offering. While the Haswell processors form Intel will not give you greater performance improvements, they will definitely offer a massive increase in battery life. Take the new MacBook Air, which offers 12 hours of battery life on a single charge.
Apple is expected to launch a brand new edition of its iPod today, the latest version since the iOS event last year in September. The company has been consistently launching new variants every fall, year after year. With the shopping season around the corner, we expect something new and fresh from the company. Apple might go beyond the iPod Touch's (5th Gen) A5 processor and ad something much faster and there might even be camera improvement. Also, the company is expected to launch a music streaming service similar to Spotify, which means that the new iPod might feature some unique integration abilities with the service. Also, we're extremely sure that the company will be ending the life cycle of its iconic iPod Classic.
Music Streaming Service
Apple, despite having pioneered the digital music revolution with its iTunes store, has failed to make an entrance into the music streaming business, which is dominated by players like Spotify. Competitors like Microsoft have their own offerings like Xbox Music for a while. In preparation for Apple's announcement, Microsoft announced earlier today that its music service will be available for free to non-Windows users as well.