LG Electronics USA made an announcement on January 7 that the company will be rolling out Organic Light Emitting Diode, otherwise known as OLED TV in the US by March. The WRGB OLED TV which is sized 55 inches hit the South Korean markets last week. Deliveries are scheduled to begin in South Korea by the beginning of February.
The TV is expected to be priced at $11,999 (Rs. 6,61,060 approx.) in the United States, according to the company announcement at CES 2013. An earlier version of the OLED TV was previewed last year, which has been given the honour of ‘Best of Show'.
LG is gearing up to lead the OLED segment , being the first to announce that next generation television technology is now available for consumers. DisplayResearch predicts that by 2016, the segment is expected to have a growth reaching 7.2 million units. OLED TV from LG is only 4 mm thin and has a weight less than 22 pounds. WRGB technology enables the TV to produce realistic pictures.
The 4-color pixel system of LG has white sub-pixel which functions along with the conventions set-ups of red, blue and green resulting in perfect color output. Color Refiner developed by LG gives enormous tonal enhancement which makes the images more natural and vibrant than ever. Infinite contrast ratio is also provided by LG's OLED TV which helps maintain contrast at optimum levels whatever be the viewing angle or ambient brightness.
LG OLED TV has been making news even before the official launch of the TV in 2013. It received the IDEA Award, Good design President Award from Korea and much other recognition. It is now only a matter of time for the coveted television to reach the US markets, while there is no information from the Korean tech consumer goods manufacturer about the India launch and availability of the massive 55 inch LG OLED TV.