Olympus Launches Eight Point and Shoot Stylus Cameras in India, Price Starts Rs 5490

    Japanese firm, Olympus has launched eight new cameras in its Stylus brand in Mumbai today. With the launch of these new cameras of varying abilities and price points, the company is looking forward to define a new sector in imaging.

    Among the cameras launched were the high-end Stylus X series XZ-2 and XZ-10, Stylus S series' SZ-16 and SH-50, Stylus V series' VG-165, VG-180 and VG-190 and finally the Stylus Tough series TG-2.

     

    Speaking at the event Kenichiro Mori, Olympus India Managing Director quoted that, "Olympus entered India in 1990, with the analog camera business and had 15 per cent market share for compact cameras in 2007. It is now close to 3 per cent. We want to regain some of our market share in compact camera category and by FY15, we aim to capture 10 per cent market share."

    He added. "We have placed our faith in advanced point and shoot cameras this year, as we see consumers evolving to ask for a product which is a combination of exceptional photo quality and amazing style."

    Olympus Stylus VG-165

    • 16MP CCD sensor
    • 5x optical zoom
    • VGA movie shooting mode
    • 9 Magic filters

    Price: Rs. 5,490

    Olympus Stylus VG-180

    • 14MP CCD sensor
    • 5x optical zoom
    • VGA movie shooting mode
    • 9 Magic filters

    Price: Rs. 5,990

    Olympus Stylus VG-190

    • 16MP CCD Sensor
    • 5x optical zoom
    • HD movie shooting mode (720p)
    • 9 Magic filters
    • Beauty mode

    Price: 8,490

    Olympus Stylus SZ-16

    • 16 MP CMOS sensor
    • 24x Optical zoom (25-600mm focal length equivalent on a full frame sensor)
    • Dual IS image stabilisation
    • Full HD movie recording
    • 11 Art filters

    Price: Rs. 14,990

    Olympus Stylus SH-50

    • 16MP BSI CMOS sensor
    • TruePic image processor
    • 24x Optical zoom (25-600mm focal length equivalent on a full frame sensor)
    • 3-Axis (stills) and 5-Axis (Movies) image stabiliser
    • Starlight shooting mode takes multiple images at night and overlap them to get more details during low light shooting
    • 240fps high speed movie mode
    • Full HD movie recording
    • 11 Art filters

    Price: Rs. 22,990

    Olympus Stylus TG-2

    • 15m waterproof, 2.1m shockproof and freezeproof to -10 degrees C
    • 12MP BSI CMOS sensor
    • TruePic image processor
    • f/2.0 aperture
    • 4x optical zoom
    • Super Macro Mode allowing upto 7x magnification with optical zoom
    • GPS chip with GPS logger
    • Dual IS image stabiliser
    • 3-inch 610k dot OLED screen
    • Full HD movie recording
    • 11 Magic filters

    Price: Rs. 22,990

    Olympus Stylus XZ-2

    • 12 MP 1/1.7-inch BSI CMOS sensor
    • TruePic VI image processor
    • Aperture range from f/1.8 to f/2.5
    • 4x Optical zoom (28-112mm focal length equivalent on a full frame sensor)
    • Hybrid control ring
    • Touch sensitive AF shutter
    • Dual IS image stabilisation
    • Full HD movie mode

    Price: Rs. 31,990

    Olympus Stylus XZ-10

    • 12MP 1/2.3-inch sensor
    • Aperture range from f/1.8 to f/2.7
    • 5x Optical zoom (26-130mm focal length equivalent on a full frame sensor)
    • Focussing system inherited from the Olympus PEN series mirrorless ILCs
    • Photo Story allows you to capture a same scene from multiple viewpoints
    • 11 Art Filters and 5 Art Effects
    • Touch AF Shutter
    • Hybrid control ring

    Price: Rs. 24,990

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