Sony Officially Launches 6 New Bravia 4K TVs: Pricing Starts at Rs. 1,74,900

    Sony has most of its manpower allotted for its mobiles division, and more so with this year's IFA just around the corner. But it still puts in a lot of effort in its TV offerings and has now released a host of new Bravia 4K TVs.

    The Japanese tech giant has launched as many as six new Bravia 4K TV's in India under its X series. And while the company has already launched four of the Bravia 4K TVs already, two more will be available by the end of September.

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    Sony Officially Launches 6 New Bravia 4K TVs, Starts at Rs. 1,74,900

    Sony has confirmed: "All 6 of the new 4K models offered by Sony will incorporate the powerful picture processing engine, 4K X-Reality PRO, which uses a combination of unique up-scaling and super resolution technology from Sony to offer any content in beautiful and stunning 4K resolution."

    As revealed by the company, the newly released Sony TVs range in screen sizes between 49 to 85 inches, and the TVs have been priced between Rs 1.74 lakh to Rs 7.04 lakh. Sony says that the models will come sporting a sort of tapering design, as it will save space, while also allowing larger speakers for better sound quality.

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    The company has also claimed that the new 4K models will offer dedicated picture processing engines alongside 4K X-Reality PRO for amplifying lower resolution pictures. Sony also added that these TVs will support TRILUMINOS display offering more colors and enhancing the image.

    Also, the Bravia 4K TVs come with HDMI standard HDMI 2.0 connectivity, giving them the ability to display 4K/60p content. The models also come equipped with a new decoder that supports HEVC for better compression without compromising on picture quality. It can also playback 4K/60p content via Internet streaming services.

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    Sony also added that the new Bravia 4K TVs will offer "excellent picture and audio quality, while featuring a bevy of new features will appeal to the discerning consumer."

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