Attention Apple! Tag Heuer To Partner with Intel and Google for a Smartwatch Launch

French luxury giant LVHM's watch brand Tag Heuer is reportedly set to announce its first ever smartwatch developed in partnership with Intel and Google. The high-end watch maker is on the brink of coming up with a premium looking timepiece that's rumored to challenge Apple's Watch. The device is expected to go official, at the Baselworld watch fair sometime today.

According to a report published in Reuters, the smart watch from Tag Heuer will be a revamp version of its popular best selling models, the Carrera. Of course, the main difference would is that the forthcoming model will be a digitized version, rather than a typical mechanical watch.

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"People will have the impression that they are wearing a normal watch," said Tag Heuer CEO Jean-Claude Biver.

In an interaction with Bloomberg, Jean-Claude Biver, head of the timepiece group of LVMH Moet Hennessy, further went to say that "the hardware and software will come from Silicon Valley", he said. "But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss."

Meanwhile, Pocket-lint is reporting that TAG Heuer will announce a partnership with Google and Intel at Basel World, the most important watch show in the world. This would suggest that the new expensive timepiece from the house of LVHM will run on Android Wear - a dedicated wearable platform announced by Google last year.

Back in December 2014, Tag Heuer had confessed that they would also like to come up with a smartwatch. Back then, he called that smartwatches such as the Apple Watch will soon be outdated, while "luxury always has something timeless." The CEO, however, had confessed that the company would bring its own smartwatch to rival the Apple Watch this year.

"We started on the project about four months ago. We have done several partnerships and might also do acquisitions," Biver, head of LVMH watches and TAG Heuer interim chief executive, told journalists at the brand's headquarters at La Chaux-de-Fonds in western Switzerland.

Hopefully we'll soon find about the luxury timepiece today.