On the auspicious occasion of Janmashtami, Reliance Animation in collaboration with mobile games, apps and content publisher Jump Games has launched a new mobile game of Krishna Aur Kans movie.

Both the firms are planning to hit a new high with the launch as the new game is an extension of Jump’s ‘Think Global, Play Local’ strategy. The companies have claimed that the core philosophy behind this is to create Indian themed game IPs, which have higher acceptance among casual gamers across tier I, II and III markets.

Further, Krishna Aur Kans game is available to download on all leading mobile platforms like Android, Blackberry and Symbian, across all leading mobile operators.

Elaborating on the game, Ashish S.K., CEO, Reliance Animation, said: “While developing the movie and the game, we have given special attention to adhere to Indian sensibilities towards our heritage characters.”

Chaitanya Prabhu, Business Head- India, Jump Games, said: “We wanted to participate in the celebration of Jansmasthami by creating a game based on Krishna and this movie gives us a platform to engage with the casual gamers across markets.”

For those who do not know, Jump has developed various Indian themed games like Border War LOC, TM Moto Madness, T20 Cricket 2012, Chhota Bheem, ICC Cricket, Ninja Strike, Secret Police Force Dragon Fly and Indian Warriors.