Game4u: Indian Gaming E-Retail Brand Launches Operations in Singapore, Malaysia

By Prarthito

Indian heavyweight gaming e-retail brand and Milestone Interactive Group-based Game4u, according to reports, has announced the launch of its brand new operations that will now be serving in Singapore and Malaysia.

The company says that this new expansion into the Southeast Asian market "is a strategic move" for Game4u and "a step towards achieving its vision of becoming a leading global online retailer of videogames." As of now, with this venture, Game4u becomes India's first and only videogame retail brand to tap into the $18 billion-worth gaming industry that's within the Asia Pacific region.

Game4u Launches Operations in Singapore and Malaysia


"Our goal is to be the top global games destination that offers the best-in-class products and services and provides a delightful consumer experience," said Mr. Jayont R Sharma, Chairman and CEO, Milestone Interactive Group.

"PC gaming is popular in Southeast Asia and we have taken a big step towards achieving our vision by being the first Indian gaming e-retailer to set a digital download store in the region. We plan to continue adding features and product categories and will also introduce our coveted loyalty program - Team Elite, to gamers in Singapore and Malaysia very soon."

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With the new launch, Game4u will now be entitled to provide more than 700 PC and MAC games spanning from over 30 popular publishers such as Aspyr Media, Deep Silver, Electronic Arts, Focus Home Interactive, Kalypso Media, Namco Bandai Games, Square-Enix, Take2 Interactive, Warner Bros. Interactive Entertainment and many more.

Via its download-to-own service for consumers in both the countries, the company expects gamers to log onto the Game4u website to purchase games in their local currency easily, thus making it Quick to Play.

Apart from that, fans can also look forward to enjoying exclusive features and promotions such as Gift a game, deals4u, pre-orders, Games under $10, Games under $20 etc. Also, Game4u will provide variety of games and gaming accessories priced from $4.99 to $69.99, across a host of categories and genres.


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Consumers can now pay via popular credit cards such as Visa, MasterCard, American Express, Discover card and PayPal with a host of local options also waiting to arrive soon.

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