Yesterday, Sony PlayStation, the leading players in the console gaming segment announced an exciting challenge for the youth in partnership with leading luxury automobile brand Mercedes-Benz.
For the first time in India, the two brands will collaborate for their multi-city gaming championship on the PS3 console- the ‘Mercedes-Benz GT6 Racing Challenge.' Taking place across 42 exclusive PlayStation zones at Large Format retail stores like Reliance, Landmark, Croma, Jumbo and several gaming outlets like Game4U, Zinklo and Gamineazy among others throughout the country, enthusiastic gamers will get a chance to participate in the on-going virtual gaming championship in their very own cities until December 1st, 2013.
Sony PlayStation along with Mercedes-Benz will play host to Gran Turismo enthusiasts across 14 mega cities engaging in an invigorating virtual kick-off to the Gran Turismo 6 game launch next month. Players will compete against other gaming enthusiasts on the GT5 game and 2 finalists will be showcasing their gaming expertise, competing against each other on ‘Gran Turismo 6' during its launch in Mumbai on December 6th 2013. Sony PlayStation zones across key metros like Mumbai, New Delhi, Gurgaon, Bangalore, Ahmedabad, Kolkata, Chennai, Hyderabad, Lucknow and Pune amongst others will be buzzing with activity as gaming enthusiasts vie for the top spot.
The innovative partnership will see the much coveted Gran Turismo branded Mercedes-Benz cars moving across Mumbai and Delhi, providing a real life glimpse and an exhilarating experience that is associated with the Mercedes-Benz cars that makes the Gran Turismo game so exciting to play in the virtual world.
This partnership between Sony PlayStation India and Mercedes-Benz will create an on-ground gaming extravaganza of speed, thrills and technology, building up to the most awaited launch of GT6 - the latest release of the Grand Turismo franchise.
Speaking on the initiative, Mr. Atindriya Bose, Country Head, PlayStation India said, "The partnership with Mercedes-Benz allows us to offer a combination of the virtual and real life experience of driving one's dream car. Gran Turismo 6 focuses on the high-end simulated driving experience. The GT6 branded Mercedes-Benz car is an opportunity to relive the experience in real life as well."
Mr. Eberhard Kern, Managing Director & CEO at Mercedes-Benz India said, "Both the brands have the right synergies and we have seen this through all our partnerships with Sony PlayStation globally. I am delighted to extend this association to the Indian market as well. The technology used in the game is the closest one can get to drive the actual car and I am confident the Mercedes-Benz GT 6 Racing Challenge will create new levels of excitement for gaming enthusiasts. I look forward to a great GT tournament."
Adding to this excitement, anyone spotting the GT6 branded Mercedes-Benz car traveling across the city can take a picture and inbox the image to Sony PlayStation India's Facebook page. The car will stop over at specific popular locations to engage audiences and enable them to win on-the-spot prizes. This contest will be promoted on radio as well as social media.