Airtel Digital TV Partners with Amazon to Unveil New Prime Lite Entertainment Plan: Here Are the Details!

Airtel Digital TV has teamed up with Amazon Prime to introduce a new plan that combines live TV and Prime Lite benefits. This offering, known as the Ultimate and Amazon Prime Lite plan, allows subscribers to enjoy Prime Video content on two devices in HD quality, alongside traditional TV channels.

Prime Lite membership includes several perks such as free unlimited same-day delivery on over 10 lakh and next-day delivery on more than 40 lakh products on Amazon. Additionally, members receive early access to sales events and Lightning Deals, along with a 5% cashback on purchases made using the Amazon Pay ICICI Bank Credit Card.

Airtel Digital TV's New Plans

The Airtel Digital TV Amazon Prime plans are available at different price points. The Hindi Ultimate & Amazon Prime Lite plan for one month costs Rs 521, while the six-month option is priced at Rs 2,288. These plans aim to cater to diverse consumer preferences by offering a comprehensive entertainment package.

Recently, Tata DTH introduced similar bundled plans that also include OTT subscriptions. With this initiative, Airtel seeks to enhance home entertainment by providing unlimited access to over 350 TV channels and OTT content through Prime Video. This approach aims to meet the evolving entertainment demands of consumers.

Siddharth Sharma, CEO of Airtel Digital TV at Bharti Airtel, stated: "The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as Rs 521 for the Hindi content. We are confident our users will maximise the value of this compelling deal."

Enhanced Entertainment Experience

Shilangi Mukherji, director & head – SVOD business at Prime Video India, commented: "At Prime Video, we are constantly looking at ways to strengthen our distribution and take our much-loved movies and series to an even wider audience. The collaboration with Airtel Digital TV makes access to Prime Video's full selection of content even more seamless while providing other shopping & shipping benefits of Prime Lite like unlimited free 'Same-day/Next-Day' delivery across millions of products, early access to exclusive deals, and much more. The collaboration aims to make premium entertainment even more accessible to customers in India."

This partnership between Airtel Digital TV and Amazon Prime represents a significant step towards enhancing the accessibility and variety of entertainment options for Indian consumers. By combining live TV with OTT content and additional shopping benefits, the companies aim to provide a well-rounded solution for modern entertainment needs.