Aisen launches UHD HDR Smart TV, ‘A55UDS970’ at Rs. 52,990

Aisen has launched its first UHD HDR (High Dynamic Range) Smart TV, 'A55UDS970'. The TV comes with an A+ Grade IPS panel that offers wide viewing angle. With its 360-degree design, you can watch all the action on screen clearly, even from the sides, without losing out on the picture brightness, colour shifts, and black levels.

The Aisen Smart TV features Dolby Digital Audio. It is equipped with 20W speakers to offer sharp and loud audio that complements the HD quality of the video. Additionally, the TV comes with several connectivity options, which includes, 2 distinct USB ports, 3 HDMI ports and an AV input as well. No more hassling into wires, just Plug, Share and Play.

The TV also packs 'Aptoide store' with inbuilt games, browsing, android applications and e-sharing that brings you the complete experience of the TV. Moreover, it comes with the advanced E-share app, to easily share your data, and cast the phone screen onto the TV. The Aisen TV has a feature called the Power Saving Mode which adjusts the backlight and brightness of your TV, reducing the stress and fatigue to your eyes while viewing TV in dim or darker rooms.

"We are excited with the launch of our TVs in the Indian Market. Aisen as a brand is committed to delivering affordable, yet uncompromised quality products with latest features and specs, reassuring the reliability with an additional warranty to our customers. Indian households can now have elevated experience of latest world-class products well within their budgets." says Mr. Vinit Agarwal, Director, Aisen India.

Priced at Rs. 52,990, the product is already available with leading retail stores across various cities in India.

The Indian smartphone market has become really crowded over the last couple of years. Brands like Daiwa, Thomson, SPPL (brand licensee for Kodak TV) keep introducing new products. Not only these brands, Chinese company Xiaomi recently entered the Indian smart TV market with the launch of its Mi TV series.

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Now it remains to be seen how Aisen's offering will take on the competetion. Since the Smart TV comes with a hefty price tag, it might affect the TV's sales performance.